Free hook maker
Type your topic. Get 10 hooks, a ready caption, hashtags and the best time to post. No sign-up.
Say it in the first 2 seconds, and put it on screen as text.
Hook, build-up, payoff, call to action. Fill the [brackets] with your words.
Pick 3–5 that really match your video. More doesn't help.
A general guide, in your viewers' local time. After two weeks, trust your own insights more than any chart.
Everything you need to post every day, in one printable PDF.
Printable PDF. No sign-up needed.
Download free PDFEvery hook is built from patterns that short-form creators use again and again: questions, bold claims, mistakes, stories, lists, curiosity, hot takes, POV and proof. HookKit mixes one of each style into your list, so you can test different openings instead of guessing.
Captions follow the same shape that keeps people watching a video: a hook, a short build-up and a payoff, then one clear call to action. Learn why in our guide to hook, build-up and payoff.
Yes. The hook maker and all guides are free, with no sign-up. We're supported by ads and by the optional Creator Hook Pack.
No. HookKit fills in hand-written hook templates with your topic, so results are instant and work offline once the page has loaded. You stay in control of the final words.
No tool can promise that. A strong hook gives your video a better chance to be watched, but results also depend on the video itself, your audience and consistency. Test a few hooks and keep what works.
Instagram Reels, TikTok, YouTube Shorts, LinkedIn and X. The caption length counter and posting times change for each one.
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Usually 3 to 5 that really match your video. Read our hashtag guide for how to choose them.
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